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Companies · Tech·1 min read·
Why Apple Keeps Buying Back Its Shares
Apple uses its cash to buy back shares, linking cash generation and capital allocation to value per share. The decision also reveals what management believes its own shares are worth.
Share buybacks are not just a financial trick. They are a decision about what management believes a dollar of cash is worth inside and outside the business.
Cash is a strategic resource
A company with durable cash generation can return capital, invest in new products, or wait. The right answer depends on opportunity cost and valuation—not on a universal rule.
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